Bowerman's design and style led to the introduction on the "Moon Shoe" in 1972, so named as the waffle tread was stated to resemble the footprints still left by astronauts over the Moon.

Nike was an early adopter of World-wide-web advertising, email administration systems, and making use of broadcast and narrowcast communication systems to build multimedia promoting campaigns.

In an effort to refocus its business enterprise lines, Nike started divesting alone 솔루션 of many of its subsidiaries within the 2000s.